Delighted to see touRRoir featured in The Farmer’s Journal!
Food and culture will be the order of the day in Galway, while young chefs in Cork are putting together some menus with a difference, writes Ciara Leahy. Food, culture and tourism will be all everyone is talking about in Galway as touRRoir comes to town from 23 to 24 April.
Delighted for the shout out to Cork based Food, Tourism, Farming and Cultural Businesses to attend touRRoir18 from BusinessCork.ie
Calling all Cork based Food, Tourism, Farming and Cultural Businesses to attend touRRoir18, a cross sector global forum on Food, Tourism & Culture.
A long list of Cork based producers and restaurants who are members of Good Food Ireland members including Anthony Creswell’s award winning Ummera Smokehouse, McCarthy’s of Kanturkand, Toons Bridge Dairy, Durrus Farmhouse Cheese and Ballymaloe Country House and Restaurant have the opportunity to be part of this major global forum. It’s also a significant opportunity for similar businesses and organizations across Cork to get involved in this highly emotive forum alongside international ground breaking leaders in food, tourism and cultural sectors, which aims to strengthen ties between the increasingly cross dependent sectors.
This is no more evident than in two of the world’s largest consumer markets – Food & Tourism. The authenticity quest is being facilitated by ever accelerating technological breakthroughs and a seismic shift in power from producer to consumer as well as significant shifts in attitudes on sustainability, transparency & sourcing.
The rise of craft, crowd sourcing, responsible investing, consumer rating & influencing power combined with a reversal of scale advantage is resulting in a golden age for authentic small producers & service providers engaging directly with empowered consumers on their own terms in many sectors and most especially in Food and Tourism.
Witness also the increasing emergence of the Culture sector as not only good for the soul but also as a significant economic entity in its own right. Within Culture as well, authenticity has never been as much in demand and localised culture rooted in a true sense of people & place, history & ritual is increasingly been sought out and even expected by growing numbers of experience hungry consumers.
touRRoir 16 is the first dedicated global forum drawing Food, Tourism & Culture strands together to explore how best to harness this exploding search for authenticity for the long term benefit of all stakeholders – including for the consumers themselves!
Attendees will hear from world class practitioners and experts drawn from all three sectors in a unique exchange of experiences, expertise & learnings from both within and across the sectors.
They will also hear about what’s driving this consumer authenticity movement, examples of cross sector best practices – and maybe some worst practices – the disruptive technology developments facilitating and even driving change, and touRRoir will glimpse into a rapidly approaching future which at one level can look daunting, but also can be refreshingly familiar in terms of basic human desires and behaviours.
If you have not yet bought your tickets, don’t miss out, buy now http://www.tourroir.com/tickets/