Fia uses food and culture as the tools for sustainable profits. She’s CEO of Food In Action Company Group founded by her in 2000. The company has launched a number of successful initiatives and sustainable brands like The Great Nordic Feast, Eat Up Food Walks, Flowfood and prizewinning Jazzkoket.
She is also behind her hometown Östersund’s successful bid to become a UNESCO Creative City of Gastronomy and the host city of the network’s annual summit in September 2016. Her initiatives have catalysed the development of the county of Jämtland’s development and put the region firmly on the map. What’s more, Fia’s companies provide enduring social and cultural capital in rural areas, they’re debt-free, and… they’re profitable.