A cross sector food, tourism and
culture global forum

23 & 24 April 2018 – National University of Ireland, Galway

Bruce MacMillan

Bruce MacMillan CA is founder of BANDWIDTH, a strategy and business activation consultancy that finds opportunity in disruption for destination marketers. We identify strategies and opportunities that create community legacies and competitive advantages for destinations.

We do this through the design of clear, compelling destination story-telling strategies and performance-driven action plans.

Bruce has been an association leader in the global tourism industry for 29 years working with business enterprises on every continent, creating and leading organizations through strategic evolution to high performance success throughout his career.

He was president/CEO of Meeting Professionals International – the largest global organization of meeting professionals – from 2006-2012 and president/CEO of Tourism Toronto from 2003-2006. Bruce also developed and led Vancouver’s successful 2010 national Olympic Winter Games bid from 1997-1999. During his 25+ year career in destination/MICE marketing that began at Tourism Vancouver, he received numerous awards including twice being named one of the Top Twenty most influential people in the global MICE industry.

Bruce is presently managing the development of VisitDFW – a regional consumer content marketing initiative for the Dallas Fort Worth area. He also has ongoing active project engagements in Salt Lake City and with the Mexico Tourism Board. Over the past 18 months Bruce has served as a consortium partner in the DMAI Destination NEXT global destination marketing initiative as well as the development and implementation of three-year strategic MICE industry plans in Jordan and Mexico. Bruce also serves as professional advisor to a number of US MICE destinations and the BestCities Global Alliance.

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