November 2016
A signature food, tourism and
culture global forum



09.00 Registration

09.45 Welcome & Official Opening

10.00 Introduction – Background, Purpose, Themes

Forum Moderator, Noel Toolan, Marketing Change Agent

10.15 Session 1- Food Travel & the Search for Authenticity

Presentation – Hillary Smith, Insights Director, Condé Nast, New York

10:35 Panel Discussion – John Mc Grillen, Chief Executive, Tourism NI, John Mulcahy, Head of Hospitality, Failte Ireland, Siobhán McManamy, Director of Markets for Tourism Ireland

10.50 Session 2 – Landscape in a Pot – Provenance & Local vs Global, Dining Experience

Chef’s Kitchen Chat: Maria José San Román, Monastrell, Alicante, JP McMahon, Aniar, Galway, Aran Mc Mahon, Rua, Castlebar, Kay Harte, Farmgate, Cork

11.20 Session 3 – Disrupting Dining – The VizEat Story

Presentation – Jean-Michel Petit, Founder VizEat

11.40 Audience Discussion and Interaction 1

Using dynamic mobile software, we will crowdsource a selection of questions from our audience and capture and share top insights

11.55 Break – Tea, Coffee & Homemade Scones with Irish Dairy Cream & Jams in the Room
Featured Chef & Producers

O’Connell’s in Donnybrook | Wexford Preserves | Glenilen Farm | Ponaire

12.15 Session 4 – The Future, Provenance & Sustainability

Presentation – Guy Bigwood, Group Sustainability Director, MCI Global, Barcelona

12:35 Panel Discussion: Una Fitzgibbon, Marketing Director, Bord Bia, The Irish Food Board, Howard Hastings, OBE, Managing Director, Hastings Hotels, Northern Ireland, Peter Ward, Country Choice, Nenagh, Co Tipperary

12.55 Session 5 – Complete Authentic Attractions

Fireside Chat – Catherine Toolan, Managing Director, Belfast Waterfront & Ulster Hall, Fiona Ross, Director, EPIC Ireland, Mark Dorman, Business Manager, Croke Park, Brian Nevin, Shannon Heritage, Catherine Keegan, Visitor Operations and Revenue Manager at Guinness Storehouse

13.15 Audience Morning Conclusions & Interaction 2

Conclusions from the Morning discussions. Using dynamic mobile software, we will crowdsource a selection of questions from our audience and capture and share top insights

13.30 Lunch – Good Food Ireland Showcase

Featured Chefs and Producers

Bluebell Falls Goats Cheese | Toons Bridge Dairy | Granville Hotel | Wilde Irish Chocolates | Harnett’s Oils | On The Pigsback | Glenilen Farm | Ballymaloe Country Relish | Lemon Tree Restaurant | Ballymaloe House | Brooks Hotel | Killenure Dexter | Burren Smokehouse  | Country Choice | Killowen Farm | Seymours of Cork | The Bretzel Bakery | Cuinneog Butter | Conrad Hotel | O’Connells in Donnybrook | Wexford Home Preserves

15.00 Session 6 – Communicating Authenticity – Storytelling, Communications & Design Technology

Presentation – ‘What’s The Story?’ Patrick Whyte, UK Editor, Skift

15:20 Panel Discussion: Ciaran OGaora, Founder / CEO Zero-G, John Concannon, Director Ireland 2016, Dr Michael Martin, Historian Guide and Author, Paul Hayes, CEO, Beachhut

15.50 touRRoir Conclusions – Audience Discussion & Interaction 3

Panel Wrap: Hillary Smith, Jean-Michel Petit, Maria José San Román, Guy Bigwood, Patrick Whyte

Using dynamic mobile software, we will crowdsource a selection of questions from our audience and capture and share top insights

16.30 Behind The Scenes Walk through Croke Park
Networking Drinks Reception in the GAA Museum

18.00 Collaborative Gala Dinner & Good Food Ireland 10th Anniversary Celebration
Guest of Honour Charlie Flanagan,  Minister for Foreign Affairs and Trade
MC – Kathryn Thomas, Irish Television Presenter

An inspirational dining experience created by internationally renowned chefs from across Ireland and beyond. These culinary masterminds will work collaboratively with sustainable Irish food produce to craft a menu inspired by Irish landscape and seascape.

Featured Chefs

Noel McMeel, Lough Erne Resort, Enniskillen, Northern Ireland | Maria Jose San Roman, Monastrell, Alicante, Spain | JP McMahon, Aniar, Galway, Ireland | Paul Kelly, The Merrion, Dublin, Ireland

Featured Producers

Achill Mountain Lamb | Bretzel Bakery | Cuinneog Butter | The Chocolate Garden of Ireland |Foods of Athenry | Glenilen Farm | Ditty’s Oatcakes | Lorge Chocolates | Chez Emily | Cooleeney Cheese | Ardsallagh Goat’s Cheese | Knockanore Cheese | Boyne Valley Blue Cheese

With a global judging panel, Dublin is the first city to host this International Hall of Fame, the only recognition of its kind anywhere in the world

In honour of its 10th Anniversary these awards are about looking back and acknowledging those whose efforts have impacted change, but they also look forward taking a glimpse into the future.

21:30 Close of touRRoir 2016

About the Forum

Useful data

Food has been recognised by the UNWTO (2012) as one of the fastest growing niches in contemporary tourism, attracting high yield visitors and promoting both seasonality and regionality.

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…part of a global movement focusing on “how destinations are developing new strategies, special events, supplier networks and marketing campaigns to capitalize on the global foodie fervor and the impact of those initiatives on local communities” (Skift Report)

Meet the Speakers

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…to connect with “the explosion of food-focused media and social media, farm-to-table movement among large travel brands, and the introduction of high-profile events celebrating local cuisine” (World Food Travel Association)

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