In November 2006, an idea evolved to link Ireland’s two biggest indigenous industries, the agri-food and tourism sectors, to create a brand centred on Ireland’s cuisine, promoting our culinary culture as both world-class and distinctively Irish. Thus Good Food Ireland was brought to life by its Founder Margaret Jeffares and a group of people passionate and serious about the business of food and tourism, and its economic benefits for the country.
Since then Good Food Ireland projects and endeavours have greatly benefited local communities, creating previously unexplored commercial opportunities. Authentic and local have fast become key drivers for global tourism with good food at the heart, often defining and framing the experience.
Twelve years on Good Food Ireland continues to bring Ireland’s food story to the world, connecting lovers of great food with the local, authentic places to stay, eat, cook and shop around the island of Ireland. In 2016 Good Food Ireland set up Good Food Ireland Tours, using its unparalleled access and wealth of knowledge to provide connected culinary and cultural experiences to a global tourism market.
Good Food Ireland rings the changes and leads the way once again, introducing touRRoir a cross sector global forum on food tourism and culture.