National University of Ireland


APRIL 23rd& 24th

Forum Hosts

The people behind touRRoir

touRRoir is brought to you by Good Food IrelandGood Food Ireland has a proven track record in bringing to life Ireland’s food tourism scene. Margaret Jeffares, Founder and CEO and Susan Kerr, Operations Director have vast experience in food and tourism hospitality, having both worked in the industry for the last twenty five years. Good Food Ireland has represented Ireland at international events and has been invited many times by government and its’ agencies to showcase Ireland through it’s cuisine and local food produce. Events such as the prestigious Volvo Ocean Race, The Breeders Cup World Horse Racing Championship and numerous other events across Ireland’s overseas Embassies and trade and consumer shows have all helped build relationships, highlight the country’s culture and create economic opportunities for business.or the last three years, Good Food Ireland partnered with the Web Summit, the world’s largest start up tech conference. It achieved an unthinkable task, bringing together some 600 chefs, food producers, farmers and fishermen from the four corners of Ireland to serve up the very best of Irish food to 30,000 delegates from 100+ countries.

Good Food Ireland was honoured with a prestigious inaugural award from The Irish Tourism Industry Confederation in 2015 – “Best Food Experience” for its overwhelming contribution to Ireland’s economy and food tourism business at the recent Web Summit.

Good Food Ireland is now proud to have Patrick Delaney and Pádraic Gilligan of SoolNua on board as partners in the creation and operation of touRRoir. As former owners of Ovation Group, Delaney and Gilligan were responsible for some of the largest, most high profile conferences and events ever to be staged on the island of Ireland. Their stellar reputations as leaders and innovators in the field of global congress tourism will ensure touRRoir’s success.



Follow us

About Good Food Ireland

In November 2006, an idea evolved to link Ireland’s two biggest indigenous industries, the agri-food and tourism sectors, to create a brand centred on Ireland’s cuisine, promoting our culinary culture as both world-class and distinctively Irish. Thus Good Food Ireland was brought to life by its Founder Margaret Jeffares and a group of people passionate and serious about the business of food and tourism, and its economic benefits for the country.

Since then Good Food Ireland projects and endeavours have greatly benefited local communities, creating previously unexplored commercial opportunities. Authentic and local have fast become key drivers for global tourism with good food at the heart, often defining and framing the experience.

Twelve years on Good Food Ireland continues to bring Ireland’s food story to the world, connecting lovers of great food with the local, authentic places to stay, eat, cook and shop around the island of Ireland. In 2016 Good Food Ireland set up Good Food Ireland Tours, using its unparalleled access and wealth of knowledge to provide connected culinary and cultural experiences to a global tourism market.

Good Food Ireland rings the changes and leads the way once again, introducing touRRoir a cross sector global forum on food tourism and culture.


Good Food Ireland

Margaret Jeffares


Good Food Ireland

Susan Kerr


Sool Nua

Padraic Gilligan


Sool Nua

Patrick Delaney