February 26, 2018

Press Enquiries: Noreen D’Arcy, D’Arcy Marketing & PR, Galway Tel Mob + 353 86 8227556

All other enquiries to: Margaret Jeffares, Founder Good Food Ireland Tel: +353 53 9158693 Mob +353 87 6674654

TG4’s weather girl Cáitlín Nic Aoidh brings sunlight on the announcement of touRRoir18, a cross sector global forum by Good Food Ireland on Food Tourism & Culture for Galway April 23rd- 24th 2018

touRRoir is a cross sector Global Forum on Food Tourism and Culture and it comes to Galway for the first time on April 23 rd and 24 th 2018. A Good Food Ireland event, touRRoir 18 will be hosted in the National University of Ireland Galway to coincide with Galway’s designation as European Region of Gastronomy as Galway continues to grow its international status in all three sectors of food, tourism and culture as the city and county build up to Galway European Capital of Culture 2020.

touRRoir is the world’s leading international symposium bringing together thought leaders, experienced practitioners and change agents for a unique cross sector dialogue on how through the inextricable link of these three sectors, companies can grow business, local communities can flourish and destinations can ensure a more successful and sustainable economic future.

Margaret Jeffares, Founder and Managing Director, Good Food Ireland says “Food, Tourism and Culture represent giant “industries” in their own right and combined, account for the lion’s share of global employment, while their cross-sector effect on businesses and communities and their economies and social fabric is hugely significant”.

She goes on to sayConsumers search for authenticity and truth in terms of product, service and experience will have a major focus on the touRRoir18 theme “A Unified Force for Good: Food Tourism and Culture”. The quest for authenticity combined with a growing awareness of our increasingly fragile physical and socio-political environments and increasing concern of the long term effects of technology disruption is raising major policy questions at the highest levels particularly in these three major economic sectors – Food, Tourism and Culture. All of which will have healthy debate at touRRoir18 on April 23rd and 24th in NUI Galway”.

touRRoir will bring ground breaking leaders in Food, Tourism and Culture from three continents to descend on Galway for this highly emotive forum which aims to strengthen the existing ties between the increasingly cross dependent sectors. Business operators, food producers, farmers, tourism and hospitality operators and cultural programmers in Ireland will have the opportunity to meet key and highly influential international food experts, leading cultural figures and worldwide travel industry specialists over the two day global forum at NUI Galway.

Good Food Ireland’s touRRoir18 is particularly significant for Galway in this it’s year as European Region of Gastronomy and is the perfect destination for such discussion at the heart of the Wild Atlantic Way. Galway’s acknowledgement as a food tourism and culture destination is recognized worldwide and these sectors continue to strive and achieve excellence and growth. Hosting such a global forum as touRRoir will enhance Galway’s ethos and positive focus on these significant areassays Elaine Donohue, 2018 European Region of Gastronomy Programme Co-ordinator.

The programme for touRRoir18 includes a Hall of Fame Collaborative Gala Dinner on Monday 23 rd April. This is the only recognition in the world for individuals, teams or destinations whose vision, creativity and drive has had a positive and significant impact on the cross sector development of food, tourism and culture, where the confluence of these three sectors have effected change to drive business or where soft power and Gastrodiplomacy
initiatives have raised profile or changed an image.

2018 honourees will be inducted to the touRRoir Hall of Fame, determined by a global judging panel. Inaugural inductees included Rene Redzepi NOMA, The Catalan Tourism Agency and Lee Wook-Jung a film producer/director from South Korea.

The Dinner will bring together internationally acclaimed chefs who will craft a menu inspired by Galway and the West of Ireland’s landscape and seascape on the Wild Atlantic Way using a supreme array of Irish produce. This inspirational dining experience will also feature Irish producers and craft drink pairings.

Tuesday 24 th April will see a One day Forum including a Cultural Reception and Showcase Dinner. Attendees will hear from world-class practitioners and experts in a unique exchange of experiences, expertise & learnings from both within and across the Food, Tourism and Culture sectors.

Keynotes and panel discussions from food travel experts, international chefs, hospitality and travel industry professionals and key influencers in soft power and culture as well as technology change agents will bring latest trends, best-in- class thinking and cutting-edge innovation to our global audience.

An essential ingredient of touRRoir is audience interactivity and open debate. There is huge anticipation for strong creative audience participation both in the room and via social media!

The Networking Drinks and Cultural Reception followed by the Networking Showcase Dinner will provide opportunities for chefs and food and drink producers to highlight the best of local Irish craft drinks and food produce and cuisine with special acknowledgement for the Galway and the West of Ireland’s status as 2018 European Region of Gastronomy.

The Networking Showcase Dinner will showcase what makes Ireland so desirable. Good Food Ireland will serve up not just dinner but a cultural bonanza. Delegates and guests will be fully immersed in Ireland’s food culture as chefs and food producers collaborate to create a unique Irish food experience. Chefs will cook live in front of you and you will meet farmers, fishermen, butchers, bakers and cheesemakers and hear their stories as you taste their food produce. Get up close and personal with these food idols at this once off Good Food Ireland culinary celebration.

touRRoir18 is supported by Galway, West of Ireland 2018 European Region of Gastronomy, Bord Bia, Failte Ireland, Udaras na Gaeltachta, Tourism Ireland, NUI Galway, Masterchefs Hospitality, Clayton Hotel Galway, Galway Tour Company and others.



February 19, 2018

Press Enquiries: Heather Mackey, Ace Media PR, Galway  Tel: +353 (0)87 7495713

All other enquiries to: Margaret Jeffares, Founder Good Food Ireland Tel: +353 53 9158693 Mob +353 87 6674654



February 15, 2018

Minister Flanagan (Minister for Foreign Affairs and Trade) addresses touRRoir 2016 – a new global forum for food, tourism & culture and launches inaugural touRRoir Hall of Fame

Published on Tuesday 1st November 2016
The Minister for Foreign Affairs and Trade, Mr Charlie Flanagan, TD, this evening (Tuesday) launched the inaugural touRRoir Hall of Fame at a gala dinner at Croke Park at the conclusion of the day-long tourRRoir16 event.
touRRoir is a new global forum for food, tourism and culture and Ireland’s involvement and hosting of tourRRoir16 aims to position Ireland as a global leader in food tourism.

Minister Flanagan addressed a gathering of food producers, senior Irish tourism industry representatives as well as invited guests from around the world, highlighting Ireland’s capacity to be a world leader in food tourism and the growing importance of gastro-diplomacy. The gala was also attended by a number of Ambassadors based in Ireland.

Minister Flanagan stated:
“Ireland is excited to be part of this tourRRoir initiative, the first dedicated global forum drawing the Food, Tourism & Culture sectors together to foster shared values and to explore the “authenticity” trend in food and tourism.
“We have long been proud here in Ireland of the rich experiences we have to offer our international visitors, but innovative approaches such as this, at the intersection of food and culture, are vital to keeping Ireland at the forefront of sustainable, distinctive, quality tourism.

Read the full article here >>


February 15, 2018

Jean-Michel Petit, founder of, the “social dining platform” that matches travellers online with local hosts for a variety dining experiences, is among the speakers at touRRoir, a forum aimed at the food, tourism and culture sectors which takes place in Croke Park, Dublin, on Tuesday, November 1st.

The event is part of Good Food Ireland’s 10th anniversary activities, and event director Margaret Jeffares, says the aim is to expand it over the next three years, including attracting international delegates.

Authenticity is the theme of the inaugural forum, which Jeffares says “brings together experts from the food, tourism and culture fields to discuss and debate where this quest for authenticity is taking us and how practitioners in the three sectors can harness it for business success”.

Read the full article here >>