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Conference Programme


Gala Dinner & Hall of Fame Awards followed by Full Day Conference including Lunch & Coffee Breaks on the next day

Date: To be announced shortly
Venue: So Exciting! This time it’s Munster

Please Note – Timings may be subject to change


08.30 REGISTRATION



09.30 OFFICIAL OPENING

Welcome: Margaret Jeffares, Founder and CEO, Good Food Ireland

Official Opening: TBC



09.45 Food Tourism & Culture: A Unified Force for Good

Moderator: Noel Toolan, Consultant and Marketing Change Agent



09.30 Session 1- TBC

Presenter: TBC
Panel Discussion: TBC



10.30 Session 2 – TBC

Presenter: TBC
Panel Discussion: TBC



11.15 NETWORKING COFFEE BREAK



11.30 Session 3 – TBC

Presenter: TBC
Panel Discussion: TBC



12.05 Session 4 – TBC

Presenter: TBC
Panel Discussion: TBC



12.40 SLIDO 1 – Audience Morning Conclusions & Interaction

Conclusions from the Morning discussions, using dynamic mobile software, we will crowdsource a selection of questions from our audience and capture and share top insights



12.45 In Conversation with:

TBC



13.00 TBC

HALL OF FAME 2020



13.30 LUNCH 



14.30 Session 5 – TBC

Presenter: TBC 
Panel Discussion: TBC 



15.05 Session 6 – TBC

Presenter: TBC 
Panel Discussion: TBC 



15.25 SLIDO 2 -Audience Conclusions & Interaction 2

Using dynamic mobile software, we will crowdsource a selection of questions from our audience and capture and share top insights



15.45 Session 6 – TBC

Presenter: TBC 
Panel Discussion: TBC 



16.25 Panel Wrap

Panel Discussion: 



17.00 END OF DISCUSSIONS













April 23rd 2018, 7pm: touRRoir 2018 Hall of Fame Awards Gala Ceremony
April 24th 2018: One Full Day Forum Programme & Showcase Dinner
Where: National University of Ireland Galway






Never before has creative collaboration across Food Tourism Culture been so essential for long term policy formation, strategic thinking, infrastructure development and capital expenditure; as well at pragmatic local community levels.

This is at the heart of touRRoir the world’s leading international forum bringing together thought leaders, experienced practitioners and change agents for a unique cross-sector dialogue on the future of the giant and increasingly cross-dependent sectors of Food, Tourism & Culture.


National University of Ireland

Galway

APRIL 23rd& 24th
tourroir

What is touRRoir

“…where the worlds of food, tourism and culture meet …”
The name “touRRoir“ is a portmanteau of the two words “tourism“ and “terroir“


touRRoir brought to you by Good Food Ireland® is a cross sector global business forum bringing together Food, Tourism and Culture to discuss how, through the inextricable link of these three sectors companies can grow business, local communities can flourish and destinations can ensure a more successful and sustainable economic future.


Why attend?

In recognition of Galway and the West of Ireland’s status as the European Region of Gastronomy 2018, the touRRoir18 global forum takes place in Galway, Ireland on April 23rd and 24th and is a flagship event for the Year of Gastronomy.

If you work in the Tourism, Travel, Hotel, Restaurant or Hospitality Industry and want to learn why and how you can drive revenue growth through a cross sector, cross dependent action plan with one or all of these three sectors then you need to be at touRRoir.

If you are in the Agri-food, Food or Drink Production Industry, how can you reach this rapidly evolving consumer that is searching for authenticity and trust? How can you truly communicate your story through your product, service or experience to meet this demanded customer assurance, for long term sustainable business growth?

If you are involved at community or regional level in local festivals, events or activities where the co-dependency of these three sectors is integral to economic sustainable success then you too need to be at touRRoir.

If you are a policy maker, destination marketer, key influencer, strategic thinker or change agent you will learn from practitioners of soft power attractiveness and the rewards of gastro diplomacy strategies.


Read More

touRRoir18 – A Flagship Event – Galway, West of Ireland 2018 European Region of Gastronomy.

The Galway, West of Ireland European Region of Gastronomy



Make

Connection

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Who Should Attend?

Food, Tourism & Culture

So if you are working at a decision making level in or across the Food, Tourism and Culture sectors and if your success is influenced by interaction between the sectors – then you need to get to touRRoir18 – to hear the debate, be inspired by the stories and work out how you can improve your chances of success through better cross-sector understanding and practical collaboration.


  • Agri-Food and Beverage Industry Producers, Manufacturers, Sellers & Distributors
  • Tourism Hospitality Industry Leaders, Hoteliers, Restaurateurs etc.
  • Cultural Industry Professionals, Parks, Activities, Attractions, Public Amenities etc
  • Festival and Event Organisers


  • Tour Operators, Travel Agents, PCO’s, DMCs
  • Travel Business Leaders
  • Media Professionals
  • Policy Makers and Influencers
  • Public Diplomacy Practitioners
  • Strategists, Product Developers and Marketers
  • Associations, Institutes and Societies
  • Informed Consumers

About the Forum

Food Tourism Culture: A Unified Force for Good


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At touRRoir18 you will hear a unique cross-sector dialogue from thought leaders, experienced practitioners and change agents on the future of the giant and increasingly cross-dependent sectors of Food, Tourism & Culture.
“Not only do the Food, Tourism and Culture sectors represent giant “industries” in their own right and combined account for the lion’s share of global employment; but their cross-sector effect on communities and their economies and social fabric is significant”.
In a way this combination of the Food, Tourism and Culture “Industries” with their natural roots in place present the most Indigenous of all industries and hence ensuring innovative and effective cross-sector collaboration is essential to maximising long term local community socio-economic benefits.
“Creative Collaboration across Food Tourism Culture is now essential – both in terms of long term policy formation, strategic thinking, infrastructure development and capital expenditure; as well at pragmatic local community levels”.

“Food has been recognised by the UNWTO (2012) as one of the fastest growing niches in contemporary tourism, attracting high yield visitors and promoting both seasonality and regionality”.

“Governments must lead and direct tourism policies, but the engine behind tourism development is the private sector, and thus one cannot work without the other” Taleb Rifai, UNWTO Secretary General



touRRoir18

Food Tourism Culture


“Food and Culture are primary Tourism drivers and destination defining elements. But, the existence of unique cultural and gastronomic experiences is not a guarantee of tourism success. At touRRoir18 you will hear why from international expert Bruce MacMillan“.  Read More 

“At touRRoir18 International Creative Enterprises Consultant and Author, Dr. Lidia Varbanova will explore how to balance the social and commercial angles of cultural/creative enterprises; build and harness an international network; best align stakeholders and build long term legacy benefits from once-off events and promotions”. Read More   

“A huge effort is being made by the relevant Irish government bodies and agencies to communicate better internationally – with some undoubted significant success. But could we do better? How can we be sure we are shaping appropriate motivating content and really getting through the fog? Ciaran O Gaora has extensive experience in brand communications. He will use best practice examples from around the world and set up an interesting discussion”. Read More  



Learn At

touRRoir


… the search for authenticity and truth in product, service and experience is probably the single most significant movement in business today. And what could be a more powerful authentic experience for consumers than the unique multi-sensory experience resulting from close and appropriate co-operation between these three sectors Food, Tourism and Culture.
…to connect with “the explosion of food-focused media and social media, farm-to-table movement among large travel brands, and the introduction of high-profile events celebrating local cuisine”

Supporting Partners

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Venue Partner

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Catering Partners

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Media Partners

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Exhibiting Partners

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Hotel Partner

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Transport Partner

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Friends of touRRoir

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